The impact of augmented reality on behavioural intention and E-WOM
Mohammad Hamdi Al Khasawneh, Aya Rabata
| Year of publication: |
2023
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|---|---|
| Authors: | Al Khasawneh, Mohammad Hamdi ; Rabata, Aya |
| Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 18.2023, 2, p. 194-225
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| Subject: | augmented reality | behavioural intention | electronic word of mouth | E-WOM | engagement | Virales Marketing | Viral marketing | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Verbrauchereinstellung | Consumer attitudes | Innovationsakzeptanz | Innovation adoption | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2023.130165 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014309245