The impact of basic values on consumer purchase intention of takaful with moderating role of similarity of competitors
Amer Sarfraz and Asif Khurshid and Wisal Ahmad
| Year of publication: |
2022
|
|---|---|
| Authors: | Sarfraz, Amer ; Khurshid, Asif ; Ahmad, Wisal |
| Subject: | Basic human values | Purchase intention | Similarity of competitors | Takaful | Tradition value and stimulation value | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIABR-02-2021-0050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013281040