The impact of brand equity on employee attitudes
Myriam Ertz, Dominique Rouziès, Emine Sarigöllü
| Year of publication: |
2024
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|---|---|
| Authors: | Ertz, Myriam ; Rouziès, Dominique ; Sarigöllü, Emine |
| Published in: |
European management journal. - Amsterdam [u.a.] : Elsevier Science, ISSN 0263-2373, ZDB-ID 2013159-8. - Vol. 42.2024, 1, p. 119-129
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| Subject: | Brand equity | Employee attitude | Executives | Human capital | Internal marketing | Organizational hierarchy | Markenimage | Brand image | Arbeitszufriedenheit | Job satisfaction | Personalmarketing | HR marketing | Arbeitsverhalten | Work behaviour | Humankapital | Hierarchie | Hierarchy | Mitarbeiterbindung | Employee retention | Arbeitskräfte | Workforce | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.emj.2022.09.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015052264