The impact of brand equity on profit premium in an equilibrium framework
Zsolt Sándor, Attila Szőcs, Matthijs R. Wildenbeest
| Year of publication: |
2024
|
|---|---|
| Authors: | Sándor, Zsolt ; Szőcs, Attila ; Wildenbeest, Matthijs R. |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 35.2024, 3, p. 423-438
|
| Subject: | Brand equity | Brand value | Car market | Empirical IO methods | Nash-Bertrand | Random coefficient logit | Markenimage | Brand image | Kfz-Markt | Automotive market | Markenführung | Brand management | Logit-Modell | Logit model | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-024-09727-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125488