The impact of brand experience, service quality, and perceived value on word of mouth and repurchase intentions
Umair Manzoor, Sajjad Ahmad Baig, Abdul Sami, Ifrah Sajjad
| Year of publication: |
2022
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|---|---|
| Authors: | Manzoor, Umair ; Baig, Sajjad Ahmad ; Sami, Abdul ; Sajjad, Ifrah |
| Published in: |
Antecedents and outcomes of employee-based brand equity. - Hershey PA : IGI Global, ISBN 978-1-6684-3621-9. - 2022, p. 198-218
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| Subject: | perceived value | brand experience | Privatkundengeschäft | Personal banking | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-3621-9.ch014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013336173