The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Omar S. Itani, Vishag Badrinarayanan and Deva Rangarajan
| Year of publication: |
2023
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|---|---|
| Authors: | Itani, Omar S. ; Badrinarayanan, Vishag ; Rangarajan, Deva |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 3, p. 683-717
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| Subject: | Cross-selling | Knowledge | Networking | Reputation | Sales management | Salesperson | Social capital | Social media use | Upselling | Value cocreation | Social Web | Social web | Sozialkapital | Verkaufspersonal | Salespeople | Kundenintegration | Customer integration | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-11-2021-0916 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014225997