The impact of business to consumer e-commerce on organizational structure, brand architecture, IT structure, and their interrelations
Andreas Strebinger; Horst Treiblmaier
| Year of publication: |
2006
|
|---|---|
| Authors: | Strebinger, Andreas ; Treiblmaier, Horst |
| Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 58.2006, 1, p. 81-113
|
| Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Organisationsstruktur | Organizational structure | Markenführung | Brand management | Marketing | Informationstechnik | Information technology | Transaktionskosten | Transaction costs | Schätzung | Estimation | Österreich | Austria |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003246611