The Impact of Buying Environment Characteristics of Retail Websites

This article identifies the extent to which buying environment characteristics, which are not directly related to price or product information, are currently available on online apparel websites and whether e-tail stores which use high levels of buying environment characteristics on their websites have a beneficial association with financial performance. A content analysis of 96 online apparel websites was employed. The overall extent to which current online websites provide buying environment characteristics appears to be low and providing more information in relation to the five characteristics was positively related to company profitability.