The Impact of Cable and VCR Penetration on Network Viewing: Assessing the Decade
| Year of publication: |
1993
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|---|---|
| Authors: | Krugman, Dean M. ; Rust, Roland T. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 33.1993, 1, p. 67-73
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