The impact of category captainship on the breadth and appeal of a retailer's assortment
Mümin Kurtuluş; Sezer Ülkü; Jeffrey P. Dotson; Alper Nakkas
| Year of publication: |
2014
|
|---|---|
| Authors: | Kurtuluş, Mümin ; Ülkü, Sezer ; Dotson, Jeffrey P. ; Nakkas, Alper |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 3, p. 379-392
|
| Subject: | Distribution channels | Category management | Assortment planning | Game theory | Category Management | Vertriebsweg | Distribution channel | Spieltheorie | Sortiment | Retail assortment | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408217