The impact of choice on co-produced customer value creation and satisfaction
Year of publication: |
2015
|
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Authors: | Flores, Jason ; Vasquez-Parraga, Arturo Z. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 1, p. 15-25
|
Subject: | Customer value | Satisfaction | Choice | Co-production | Co-creation | Kundenwert | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Zufriedenheit | Dienstleistungsqualität | Service quality |
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