The impact of Click and Collect’s service quality on customer emotion and purchase decision : a case study of mobile world in Vietnam
Year of publication: |
2019
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Authors: | Quang Hung Le ; Luu Thanh Tan Nguyen ; Pham Ngoc Tram Anh |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4637, ZDB-ID 2897101-2. - Vol. 6.2019, 1, p. 195-203
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Subject: | Service Quality | Multi-channel | Customer Emotions | Purchase Decision | Click and Collect | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Emotion | Kaufentscheidung | Purchase decision | Vietnam | Viet Nam | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
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