The impact of code switching on service encounters
Hope Jensen Schau, Stephanie Dellande, Mary C. Gilly
| Year of publication: |
2007
|
|---|---|
| Authors: | Schau, Hope Jensen ; Dellande, Stephanie ; Gilly, Mary C. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 83.2007, 1, p. 65-78
|
| Subject: | Markenführung | Brand management | Produktklassifikation | Product classification | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003438217