The impact of company-generated posts with crisis-related content on online engagement behavior
Nicola Kleer, Reinhard E. Kunz
| Year of publication: |
2023
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|---|---|
| Authors: | Kleer, Nicola ; Kunz, Reinhard E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-14
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| Subject: | Content analysis | COVID-19 | Crisis communication | Online engagement | Pandemic | Social media | Social Web | Social web | Coronavirus | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Epidemie | Epidemic | Krisenmanagement | Crisis management | Online-Handel | Online retailing | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Inhaltsanalyse |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014304134