The impact of company type and corporate social responsibility messaging on consumer perceptions
Anna S. Mattila; Lydia Hanks; Ellen Eun Kyoo Kim
| Year of publication: |
2010
|
|---|---|
| Authors: | Mattila, Anna S. ; Hanks, Lydia ; Kim, Ellen Eun Kyoo |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 15.2010/11, 2, p. 126-135
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Bankmarketing | Bank marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Hypothekenbank | Mortgage bank | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009563155