The impact of comparative affective states on online brand perceptions : a five-country study
Nikoletta-Theofania Siamagka; George Christodoulides; Nina Michaelidou
| Year of publication: |
2015
|
|---|---|
| Authors: | Siamagka, Nikoletta-Theofania ; Christodoulides, George ; Michaelidou, Nina |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 32.2015, 3/4, p. 438-454
|
| Subject: | Affective states | Cross-national | Internet users | Online brand perceptions | Konsumentenverhalten | Consumer behaviour | Internet | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Markenimage | Brand image | Vergleich | Comparison | Markenartikel | Brand | Markenführung | Brand management | Social Web | Social web | Wahrnehmung | Perception |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011342712