The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction
Sun-Jung Moon, John P. Costello and Dong-Mo Koo
| Year of publication: |
2017
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|---|---|
| Authors: | Moon, Sun-Jung ; Costello, John P. ; Koo, Dong-Mo |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 2, p. 246-271
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| Subject: | eco-labels | information overload | consumer confusion | negative emotion | negative word-of-mouth | distrust | dissatisfaction | Konsumentenverhalten | Consumer behaviour | Emotion | Umweltzeichen | Eco-label | Virales Marketing | Viral marketing | Vertrauen | Confidence | Informationsverhalten | Information behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2016.1158223 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011689794