The impact of consumer returns on the multichannel sales strategies of manufacturers
Paolo Letizia, Morteza Pourakbar, Terry Harrison
| Year of publication: |
2018
|
|---|---|
| Authors: | Letizia, Paolo ; Pourakbar, Morteza ; Harrison, Terry P. |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 27.2018, 2, p. 323-349
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| Subject: | sales channels | consumer returns | return policies | game theory | Spieltheorie | Game theory | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Verkauf | Selling | Absatz | Sales | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.12799 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970037