The impact of content and design elements on banner advertising click-through rates
Ritu Lohtia, Naveen Donthu and Edmund K. Hershberger
| Year of publication: |
2005
|
|---|---|
| Authors: | Lohtia, Ritu ; Donthu, Naveen ; Hershberger, Edmund K. |
| Published in: |
A reader in marketing communications. - London [u.a.] : Routledge, ISBN 0-415-35649-0. - 2005, p. 201-213
|
| Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Website |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003292732