The Impact of Content and Design Elements on Banner Advertising Click-through Rates
| Year of publication: |
2003
|
|---|---|
| Authors: | LOHTIA, RITU ; DONTHU, NAVEEN ; HERSHBERGER, EDMUND K. |
| Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 43.2003, 04, p. 410-418
|
| Publisher: |
Cambridge University Press |
| Description of contents: | Abstract [journals.cambridge.org] |