The impact of corporate branding dimensions on firm performance : evidence from the Zimbabwean petroleum industry
Maxwell Sandada, Henry Finch
| Year of publication: |
2015
|
|---|---|
| Authors: | Sandada, Maxwell ; Finch, Henry |
| Published in: |
Acta Universitatis Danubius / Oeconomica. - Galati : Ed. Universitaria Danubius, ISSN 2065-0175, ZDB-ID 2543389-1. - Vol. 11.2015, 6, p. 5-19
|
| Subject: | corporate branding | mission statement | corporate visual identity | corporate identity review | business performance | Unternehmenskultur | Corporate culture | Unternehmenserfolg | Firm performance | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Markenführung | Brand management | Erdölindustrie | Oil industry | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011513873