The impact of corporate image and relationship marketing on customer loyalty in mediated customer satisfaction at SMEs
Vina Ulfatus Sa'adah, Mugiono, Christin Susilowati
| Year of publication: |
2023
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|---|---|
| Authors: | Sa'adah, Vina Ulfatus ; Mugiono ; Susilowati, Christin |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 12.2023, 7, p. 126-135
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| Subject: | Corporate Image | Relationship Marketing | Customer satisfaction | Customer loyalty | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Firmenimage | Corporate reputation | KMU | SME | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v12i7.2878 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014420264