The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Pedro Cuesta-Valiño, Pablo Gutiérrez-Rodríguez, Blanca García-Henche, Estela Núñez-Barriopedro
| Year of publication: |
2024
|
|---|---|
| Authors: | Cuesta-Valiño, Pedro ; Gutiérrez-Rodríguez, Pablo ; García-Henche, Blanca ; Núñez-Barriopedro, Estela |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 3, p. 649-664
|
| Subject: | consumer brand engagement | corporate social responsibility | CSR | fashion | purchase intention | retailer | Corporate Social Responsibility | Corporate social responsibility | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21940 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014467626