The impact of corporate social responsibility on customer attitudes and retention : the moderating role of brand success indicators
Jenny van Doorn, Marjolijn Onrust, Peter C. Verhoef, Marnix S. Bügel
| Year of publication: |
December 2017
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|---|---|
| Authors: | Doorn, Jenny van ; Onrust, Marjolijn ; Verhoef, Peter C. ; Bügel, Marnix S. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 4, p. 607-619
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| Subject: | Corporate social responsibility | Customer retention Innovativeness | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-017-9433-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011780885