The impact of corporate volunteering on CSR image : a consumer perspective
Carolin Plewa; Jodie Conduit; Pascale G. Quester; Claire Johnson
| Year of publication: |
2015
|
|---|---|
| Authors: | Plewa, Carolin ; Conduit, Jodie ; Quester, Pascale G. ; Johnson, Claire |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 127.2015, 3, p. 643-659
|
| Subject: | Corporate volunteering | CSR image | Consumer | Attribution | Loyalty | Word-of-mouth | Corporate Social Responsibility | Corporate social responsibility | Ehrenamtliche Arbeit | Voluntary work | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010503918