The Impact of Country-of-Origin and Country-of-Manufacture Cues on Consumer Perceptions of Quality and Value
| Year of publication: |
1997
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|---|---|
| Authors: | Iyer, Gopalkrishnan R. ; Kalita, Jukti K. |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 11.1997, 1, p. 7-28
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