The impact of country of origin on relationship marketing outcomes in a market with a large migrant population
Richard A. Heiens, Larry P. Pleshko
| Year of publication: |
2020
|
|---|---|
| Authors: | Heiens, Richard A. ; Pleshko, Larry P. |
| Published in: |
International journal of services, economics and management. - Olney : Inderscience, ISSN 1753-0830, ZDB-ID 2418235-7. - Vol. 11.2020, 3, p. 221-233
|
| Subject: | country of origin | COO | food services industry | relationship marketing | Kuwait | Beziehungsmarketing | Relationship marketing | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSEM.2020.111176 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012522601