The impact of COVID-19 on consumer evaluation of authentic advertising messages
Jooyoung Park, Jungkeun Kim, Daniel C. Lee, Seongseop S. Kim, Benjamin G. Voyer, Changju Kim, Billy Sung, Hector Gonzalez-Jimenez, Fernando Fastoso, Yung K. Choi, Sukki Yoon
| Year of publication: |
2022
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|---|---|
| Authors: | Park, Jooyoung ; Kim, Jungkeun ; Lee, Daniel C. ; Kim, Seongseop ; Voyer, Benjamin G. ; Kim, Changju ; Sung, Billy ; Gonzalez-Jimenez, Hector ; Fastoso, Fernando ; Choi, Yung Kyun ; Yoon, Sukki |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 1, p. 76-89
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| Subject: | advertising messages | authentic appeals | authenticity | consumer evaluation | COVID-19 | perceived threat | socioeconomic status | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Coronavirus | Glaubwürdigkeit | Credibility | Wirkungsanalyse | Impact assessment | Sozialer Status | Social status |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21574 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012796063