The impact of Covid-19 on customer journeys : implications for interactive marketing
Year of publication: |
2022
|
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Authors: | Kannan, P. K. ; Kulkarni, Gauri |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 1, p. 22-36
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Subject: | Consumer behavior Internet | Consumer shopping | Customer experience | Internet marketing | Multi-channel measurement | Online consumer behaviour | Internet | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Coronavirus | Online-Marketing | Online-Handel | Online retailing |
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