The impact of Covid-19 on customer journeys : implications for interactive marketing
P.K. Kannan and Gauri Kulkarni
| Year of publication: |
2022
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|---|---|
| Authors: | Kannan, P. K. ; Kulkarni, Gauri |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 1, p. 22-36
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| Subject: | Consumer behavior Internet | Consumer shopping | Customer experience | Internet marketing | Multi-channel measurement | Online consumer behaviour | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Coronavirus | Internet | Electronic Commerce | E-commerce | Social Web | Social web | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-03-2021-0078 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012880158