The impact of Covid-19 pandemic on small businesses in tourism and hospitality industry in Malaysia
Purpose: This paper aims to investigate the economic impacts of the current coronavirus disease, which is globally known as (COVID-19) pandemic, on small businesses in the tourism and hospitality industry, including food and beverages (F&B) industries in Malaysia during and after the enforcement of the Movement Control Order (MCO) and conditional (CMCO) with the emergence of new business models. Design/methodology/approach: In this paper, the implemented methodology involved a secondary qualitative research design based mainly on the existing literature, the World Health Organisation (WHO) reports, the government’s documents, in addition to online sources and observations regarding local business experiences. Findings: The findings revealed that implementing effective strategies of recovery, shaping resilience solutions and supporting policies such as the National Recovery Plan, which is backed by the government played a pivotal role in avoiding the turndown of small businesses. Originality/value: This critical review is submitted as an original research paper, which aims to provide important perspectives regarding the COVID-19 pandemic impacts on the tourism and hospitality industry in Malaysia. This paper serves as a scholarly platform for further in-depth studies on various resilience solutions of small businesses.
Year of publication: |
2021
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Authors: | Abhari, Sara ; Jalali, Alireza ; Jaafar, Mastura ; Tajaddini, Reza |
Published in: |
Journal of Research in Marketing and Entrepreneurship. - Emerald, ISSN 1471-5201, ZDB-ID 2524213-1. - Vol. 24.2021, 1 (28.10.), p. 75-91
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Publisher: |
Emerald |
Saved in:
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