The impact of CRM 2.0 on customer insight
Paul Greenberg
| Year of publication: |
2010
|
|---|---|
| Authors: | Greenberg, Paul |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 25.2010, 6, p. 410-419
|
| Subject: | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | IT-gestütztes Marketing | Computer-assisted marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008655544