The impact of CSR on nonprofit outcomes : how the choice of corporate partner influences reputation and supportive intentions
Year of publication: |
2022
|
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Authors: | Harrison, Virginia ; Vafeiadis, Michail ; Diddi, Pratiti ; Conlin, Jeff |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 27.2022, 2, p. 205-225
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Subject: | Corporate social responsibility | Message credibility | Nonprofit support | Reputation | Corporate Social Responsibility | Nonprofit-Organisation | Nonprofit organization | Firmenimage | Corporate reputation | Glaubwürdigkeit | Credibility |
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