The impact of CSR reputation and customer loyalty : the intervening influence of perceived service quality and trust
William Suley Menges, He Yuanqiong
| Year of publication: |
2019
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|---|---|
| Authors: | Menges, William Suley ; He, Yuanqiong |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 8.2019, 4, p. 185-198
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| Subject: | Corporate Social Responsibility | Customer Loyalty | Perceived Service Quality | Trust | Corporate social responsibility | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v8i4.302 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012145453