The impact of customer-centric business strategies on customer relationship management : pharmaceutical field-force perspective
Muhammad Azeem, Sania Aziz, Jawad Shahid, Aamir Hayat, Munir Ahmed, Muhammad Imran Khan
| Year of publication: |
2022
|
|---|---|
| Authors: | Azeem, Muhammad ; Aziz, Sania ; Shahid, Jawad ; Hayat, Aamir ; Ahmed, Munir ; Khan, Muhammad Imran |
| Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 16.2022, 1, p. 138-154
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| Subject: | Advertisement | Customer relationship management | IT support | Knowledge sharing | Promotional tools | Service process | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-09-2020-0083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012886111