The impact of customer characteristics on exploitation and exploration capabilities : an empirical study of outsourcing service companies
Venus Kanani-Moghadam, Seyed Ashkan Zarghami
| Year of publication: |
2022
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| Authors: | Kanani-Moghadam, Venus ; Zarghami, Seyed Ashkan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 104.2022, p. 340-351
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| Subject: | Customer characteristics | Exploitation | Exploration | Fuzzy logic | Outsourcing Service Companies (OSCs) | Outsourcing | Beziehungsmarketing | Relationship marketing | Fuzzy-Set-Theorie | Fuzzy sets | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.05.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013326861