The impact of customer-company identification on consumer reactions to new corporate initiatives: The case of brand extensions
| Year of publication: |
2013
|
|---|---|
| Authors: | Ashraf, Rohail ; Merunka, Dwight |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 31.2013, 5 (26.7.), p. 489-507
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