The impact of customer engagement behaviors and majority/minority information on the use of online reviews
Thomas L. Baker, Paul Fombelle, Clay Voorhees, Kristina K. Lindsey Hall and Blake Runnalls
| Year of publication: |
2019
|
|---|---|
| Authors: | Baker, Thomas L. ; Fombelle, Paul ; Voorhees, Clay ; Hall, Kristina K. Lindsey ; Runnalls, Blake |
| Published in: |
Handbook of research on customer engagement. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78811-489-9. - 2019, p. 402-422
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Personalisierung | Personalization | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781788114899.00027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163399