The impact of customer participation on NPD performance : the mediating role of inter-organisation relationship
Ming-Ji James Lin and Chin-Hua Huang
| Year of publication: |
2013
|
|---|---|
| Authors: | Lin, Ming-ji James ; Huang, Chin-hua |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 1, p. 3-15
|
| Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Erfolgsfaktor | Success factor | B-to-B-Marketing | Business-to-business marketing | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Hochtechnologie | High technology | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009723096