The impact of customer relationship management systems on dynamic capabilities at firms : an application to the banking industry
| Year of publication: |
2021
|
|---|---|
| Authors: | Gallego-Gomez, Cristina ; Pablos Heredero, Carmen de ; Montes Botella, José Luis |
| Published in: |
Journal of global information management. - Hershey, Pa. : IGI Global, ISSN 1533-7995, ZDB-ID 2070054-4. - Vol. 29.2021, 1, Art.-No. 6, p. 103-122
|
| Subject: | Absorption | Banking | CRM | Detection | Dynamic Capabilities | Innovation | Integration | SEM | Dynamische Kompetenzen | Dynamic capabilities | Beziehungsmarketing | Relationship marketing | Bank | Innovationsmanagement | Innovation management | Ressourcenorientierter Ansatz | Resource-based view |
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