The impact of customer satisfaction and switching barriers on customer loyalty in Pakistani mobile telecommunication services
Niaz Ahmed Bhutto; Sarwar M. Azhar; Irshad Hussain Sarki; Rafique Ahmed Khuhro; Imran Arshaad
| Year of publication: |
2012
|
|---|---|
| Authors: | Bhutto, Niaz Ahmed ; Azhar, Sarwar M. ; Sarki, Irshad Hussain ; Khuhro, Rafique Ahmed ; Arshaad, Imran |
| Published in: |
Journal of management research. - Las Vegas, Nev. : Macrothink Institute, ISSN 1941-899X, ZDB-ID 2531426-9. - Vol. 4.2012, 4, p. 180-191
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Pakistan | Telekommunikationssektor | Telecommunications industry | Wechselverhalten | Switching behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung Acrobat Reader |
| Other identifiers: | 10.5296/jmr.v4i4.1963 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009727358