The impact of customers' perception of CSR on corporate brand loyalty : the case of the Romanian mobile telecom industry
Moisescu, O.I.
| Year of publication: |
2015
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|---|---|
| Authors: | Moisescu, Ovidiu Ioan |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 4.2015, 2, p. 21-30
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| Subject: | CSR | customer loyalty | mobile telecommunication | Corporate Social Responsibility | Corporate social responsibility | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Rumänien | Romania | Telekommunikationssektor | Telecommunications industry | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489421