The impact of customers' prior online experience on future hotel usage behavior
Year of publication: |
2020
|
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Authors: | Lee, Jungwoo ; Lee, Hyunae ; Chung, Namho |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 91.2020, p. 1-9
|
Subject: | Service experience | Prior online experience | Hotel management | Satisfaction | Price acceptance | Online experience | Revisit intention | Hotellerie | Hotel industry | Experiment | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Innovationsakzeptanz | Innovation adoption | Electronic Commerce | E-commerce |
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