The impact of customers' purchasing patterns on their showrooming and webrooming behaviour : an empirical evidence from the Georgian retail sector
Tornike Khoshtaria, Arian Matin, Metin Mercan and Davit Datuashvili
| Year of publication: |
2021
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|---|---|
| Authors: | Khoshtaria, Tornike ; Matin, Arian ; Mercan, Metin ; Datuashvili, Davit |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 12.2021, 4, p. 394-413
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| Subject: | consumer behaviour | purchasing patterns | showrooming | webrooming | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2021.118305 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012669854