The impact of customers' relational models on price-based defection
Velitchka D. Kaltcheva, Robert D. Winsor, and A. Parasuraman
| Year of publication: |
2010
|
|---|---|
| Authors: | Kaltcheva, Velitchka D. ; Winsor, Robert D. ; Parasuraman, A. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 18.2010, 1, p. 5-22
|
| Subject: | Einzelhandelspreis | Retail price | Preiswettbewerb | Price competition | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003947362