The impact of different touchpoints on brand consideration
Shane Baxendale; Emma K. Macdonald; Hugh N. Wilson
| Year of publication: |
2015
|
|---|---|
| Authors: | Baxendale, Shane ; MacDonald, Emma K. ; Wilson, Hugh |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 2, p. 235-253
|
| Subject: | Retailing | Advertising | Integrated marketing communications | In-store communications | Word-of-mouth (WOM) | Werbung | Markenführung | Brand management | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | Werbewirkung | Advertising effects | Kommunikation | Communication | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011308932