The impact of digital inbound marketing on digital marketing performance
Ali Zakariya Farhan Al-Quran, Ali Bani-Khaled, Mohammed Mousa Salem Eldahamsheh, Hanan Mohammad Ali Almomani and Sulieman Ibraheem Shelash Al-Hawary, Anber Abraheem Shlash Mohammad
| Year of publication: |
2025
|
|---|---|
| Authors: | Al-Quran, Ali Zakariya Farhan ; Bani-Khaled, Ali ; Eldahamsheh, Mohammad Mousa ; Almomani, Hanan Mohammad Ali ; Al-Hawary, Sulieman Ibraheem Shelash ; Anber Abraheem Shlash Mohammad |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 49.2025, 1, p. 46-64
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| Subject: | digital content marketing | digital inbound marketing | digital performance marketing | search engine marketing | SEM | social media marketing | Online-Marketing | Internet marketing | Digitalisierung | Digitization | Marketingmanagement | Marketing management | Marketing | Suchmaschine | Search engine | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2025.145958 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015409554