The impact of digital technology on relationships in a business network
Margherita Pagani, Catherine Pardo
| Year of publication: |
November 2017
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|---|---|
| Authors: | Pagani, Margherita ; Pardo, Catherine |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 67.2017, p. 185-192
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| Subject: | B2B | Digitalization | Actors/resources/activities model | Business network | Unternehmensnetzwerk | Digitalisierung | Digitization | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Informationstechnik | Information technology | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.08.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011822068