The Impact of E-Business on Supply Chain Performance in the Context of Indian Automobile Industry

With the advent of e-business processes and internet-based technologies, supply chain managers realized that adoption of these technologies could provide them strong competitive tools for generating more revenue and profits. In order to gain a competitive advantage in the automobile industry, it is essential to manage supply chain network in such a way that automobile manufacturers can provide quality products at an affordable price. The idea of implementing e business processes in the supply chain is to increase the competitive benefits by improving the overall performance. Organizations can easily avail information on the supply chain due to the latest development in technologies. This development in technology has decreased the cost of availing information across the entire supply chain. Therefore, this paper seeks to study the impact of e-business process on the performance of supply chain management of the Indian automobile industry. Two important parameters, i.e., cost reduction and customer satisfaction, are taken to justify performance improvement. The results reveal that there is a significant positive relationship between the parameters of supply chain and supply chain performance