The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Hussain A.H. Awad and Khalid M. Aboalganam
| Year of publication: |
2023
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| Authors: | Awad, Hussain A. H. ; Aboalganam, Khalid M. |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 42.2023, 3/4, p. 542-566
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| Subject: | CRM | customer relationship management | e-marketing | marketing orientation | SEM | social CRM capability | social media use | structural equation modelling | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Unternehmenserfolg | Firm performance | Strukturgleichungsmodell | Structural equation model | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2023.129722 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014287188