The impact of e-WOM : determinants of influence
Manuela Lopéz; Maria Sicilia
| Year of publication: |
2011
|
|---|---|
| Authors: | López, Manuela ; Sicilia, Maria |
| Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 217-232
|
| Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380727